| |
| March 1979 |
|
| Red Ribbon opened its first branch along Timog Avenue in Quezon City. |
|
| April 1984 |
|
| The first Red Ribbon branch in the US was opened along Nogales St., West Covina, |
| California. |
|
| June 1994 |
|
| The first store in the Visayas/Mindanao region was opened in SM Cebu. |
|
| September 1999 |
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| The first franchised store was opened in Bicutan |
|
| August 2005 |
|
| Red Ribbon Bakeshop became a wholly-owned subsidiary of Jollibee Foods |
| Corporation |
|
| September 2006 |
|
| The blockbuster Chocolate Marjolaine was launched. It significantly increased |
| Red Ribbon’s sales immediately after its launch. |
|
| December 2006 |
|
| Red Ribbon hit its highest annual sales after 28 years and exceeded the P2 billion mark. |
|
| February 2007 |
|
| Red Ribbon relaunched behind a new logo and a brand identity with the equity line |
| “Whatever the celebration, It’s more beautiful with a Red Ribbon”. |
|
| March 2007 |
|
| Red Ribbon relaunched the decorative cakes category under a new name, Cakes by |
| Design, offering a wide array of designs and a more pleasurable experience in |
| celebration planning. Separately, the New Mousse Selection, |
| Choco-Peanut Butter and Choco-Caramel Mousse, was introduced - bringing |
| consumers twice the excitement they already enjoy from the all-time favorite Chocolate |
| Mousse. |
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