Buzz Room

Red Ribbon introduces its NEW Classic Bread Rolls

Red Ribbon has been a part of Filipinos special occasions, where its truly delightful cakes have made family celebrations and gifting moments more special. Not only that, their delectable Butter Mamon, Cheesy Ensaimada, Taisan, and Moist Choco Cake Slice been well-loved too–for snacks, school baons, and as pasalubongs to kids and loved-ones.

But aside from all these sweet treats, we, Filipinos also love our breads, a dining table staple during breakfast as paired with a hot cup of coffee; enjoyed with spaghetti and other noodle dishes like pancit; and of course, during merienda with our fave palaman and a cool, refreshing drink on the side.

And because Red Ribbon has very much been a part of our lives as a curator of high-quality baked products, we delightfully welcome the newest bread product addition to their offerings, beginning with its NEW Classic Bread Rolls that are available in Luzon stores starting this November, and soon in its Visayas and Mindanao stores.

Baked soft and delicious, it will surely become every Filipino family’s favorite bread staple – great for daily breakfast, snack and meals! With its slightly sweet-creamy taste, and delectable softness—Red Ribbon’s NEW Classic Bread Rolls can be eaten on its own, or with butter, peanut butter, jam, cheese or just about any other spread! You can pair it with your favorite drink such as hot coffee or chocolate, or have it as a tasty side to your family’s favorite dishes like fried chicken or pasta meal.

So, the next time you find yourself at Red Ribbon to buy your favorite cake and pastries, or if you’re ordering for delivery, get your hands on their NEW Classic Bread Rolls –starts at 70 Pesos only for a pack of 16 pieces! You and your family will surely keep coming back for more!

Red Ribbon Classic Bread Rolls is now available in Red Ribbon stores in Luzon for take-out, call & pick up, or for delivery through the Red Ribbon Hotline #87777, and Red Ribbon RIA on Facebook Messenger. You can also order through GrabFood, Foodpanda or LalaFood apps.

Check out Red Ribbon’s official Facebook page (Red Ribbon Bakeshop) for update on this new product’s availability in Visayas and Mindanao and for its updated list of operating stores and services.

A Delightful Welcome for Red Ribbon’s New Yema Caramel Cake

Filipinos have long had a fondness and enjoyment for yema, that classic round or triangular sweet creamy custard, whether as a snack or as a dessert.  This love for yema found its way even to the US, when Red Ribbon first introduced Yema Caramel Cake there with much success among our kababayan migrants.

Because of Red Ribbon’s Yema Caramel Cake success in the US, the brand is excited to welcome this much-loved cake flavor here in the Philippines! Perfect for celebrating milestones, special bonding moments with loved ones or for simply satisfying one’s sweet cravings at home, Red Ribbon’s all-new Yema Caramel Cake is simply heaven-sent!

“At Red Ribbon, we’re all about making Filipino family celebrations and valuable moments with loved ones sweeter and more special. At the heart of all our products and new offers is our desire to satisfy the needs and wants of Filipinos when it comes to delicious and beautiful looking cakes for all their important celebrations” says Kent Mariano, Marketing Head of Red Ribbon. “With our line of irresistible cakes and pastries, we aim to make life sweeter – today and always.”

Making the Red Ribbon Yema Caramel Cake very special is its delectable chiffon cake layered with creamy, melt-in-your-mouth yema caramel icing and filling, garnished with toasted cashew nuts and topped with a beautiful yema-cream rosette. It’s available in two sizes- regular and junior, perfectly catering to different occasions and budget considerations.  

Order the New Yema Caramel Cake for your upcoming celebrations, for your sweet bonding moments with family at home or when you are simply craving for a deliciously sweet treat. The Yema Caramel Cake regular size price starts at 700 pesos while the junior size starts at 490 pesos. This new cake flavor is now available nationwide for take-out, call & pick up in Red Ribbon branches near you, or for delivery through the Red Ribbon Hotline #87777, and Red Ribbon RIA on Facebook Messenger. You can also order through GrabFood, Foodpanda or LalaFood apps. Check out Red Ribbon’s official Facebook page (Red Ribbon Bakeshop) for the updated store list and latest offers.

Say hello to RIA, Red Ribbon’s smart and friendly Messenger-based ordering service crew

As families mark special moments from the comfort of their homes these days—birthdays, anniversaries, graduations—one thing remains constant: a Red Ribbon cake or pastry! Knowing how much these celebrations mean the world to everyone, and in their desire to fulfill their commitment towards customer safety and satisfaction, Red Ribbon proudly introduces RIA –the brand’s smart and friendly online service crew who will assist customers in ordering their favorite Red Ribbon cakes and pastries via Facebook Messenger.

“At Red Ribbon, we are constantly seeking ways for our customers to conveniently and safely enjoy our products especially during these times,” says Red Ribbon Marketing Head Kent Mariano. “In introducing RIA, we immediately thought of making her available on Messenger, which is widely-used and easy to access. What’s more, our customers can chat with RIA wherever they may be through their mobile device.”

So, who is RIA, you may ask? RIA is a contemporary and young take on a popular Filipina name, “Maria.” She is sweet – caring, thoughtful, genuine; vibrant – charming and light-hearted; and not to mention smart – highly knowledgeable and intuitive when it comes to customer’s needs. As your friendly online crew, when you interact with RIA, you can expect a respectful, concise, sweet and easy to understand response that makes ordering a thoroughly pleasant and enjoyable experience.

And when you think of RIA, who should she remind you of in real life? None other than popular television host, social media maven and advocate Bianca Gonzalez-Intal. Everyone knows Bianca as intelligent and no-nonsense, a caring mother, and a devoted wife—who better then to serve as the inspiration behind RIA?

Now, how does one order through RIA? It’s mobile-friendly and easy as 1-2-3, just take note of these simple steps:

  1. Go to Messenger and search Red Ribbon Bakeshop.
  2. Type “order” or click “Order Now” then choose how you would like to receive your order.
  3. Choose your product from the menu, and then proceed to checkout.

Watch Bianca Gonzalez-Intal herself in a how-to video that introduces RIA and the simple and easy to follow steps to order via Messenger here.

Customers are given the option to choose how they’d like to receive their order, whether it’s through Red Ribbon Delivery, Self-Pick-up, or Pick-up thru Grab. You can pay with cash or select among the available cashless payment options such as credit card including Visa, Mastercard and JCB, Paymaya, or Happy Plus (the last payment mode is for self pick-up orders only).

Through RIA, customers can order bestsellers such as Black Forest, Chocolate Dedication Cake, Rainbow Dedication Cake and Triple Chocolate Roll and favorites such as Mocha Dedication Cake, Cheesy Ensaimada, Butter Mamon, and Moist Choco Slice plus many more! One can also specify their personal message on their dedication cake order and add extra candles or fun theme toppers!

So, the next time you and your family have something special to celebrate at home, or if you’re simply craving for your Red Ribbon favorites, chat with RIA on Messenger now (click and have these delivered to your home safely and conveniently or picked up from your favorite Red Ribbon store. Take it from Bianca who knows that life is sweeter with a little bit of help from #RIAofRedRibbon!

Bianca Gonzalez-Intal talks about Red Ribbon’s handy online ordering service that allows customers to order their favorite Red Ribbon products conveniently and safely through Facebook Messenger
Bianca Gonzalez-Intal proudly poses for a photo with her Red Ribbon Family
Popular TV host, social media maven and advocate Bianca Gonzalez-Intal is the inspiration behind RIA, Red Ribbon’s smart online service crew that makes ordering a breeze. Intelligent and no-nonsense; plus, a caring mother and devoted wife, Bianca is the perfect personification of RIA in real life!

Red Ribbon launches its NEW Cookies & Cream Dedication Cake for yummy, cookie-creamy celebrations!

Kids and kids-at-heart can look forward to a fun-filled birthday celebration even when they are at home with the newest and most unique birthday cake, the Red Ribbon Cookies & Cream Dedication Cake – made with real OREO cookies inside and out!

It is in moments like what we are facing today when the things we value the most are clearer than ever before. To most people, this gift comes in the form of being in good health and the relationships they share with their family and friends. That is why now, people emphasize the importance of celebrating life’s milestones, always  keeping their loved ones in mind. Birthday celebrations have become even more essential as a way of celebrating life amid the pandemic worries and risks, and the presence of a special cake helps complete and elevate any birthday celebration.

It is for this reason that Red Ribbon introduces the best thing that probably happened to birthday cakes during this time — the New Cookies & Cream Dedication Cake! With this brand-new offering from the country’s well-loved bakeshop, kids and kids-at-heart can make their birthday celebrations at home more fun, as they indulge in this exciting cookie-creamy cake goodness.

Made with real OREO cookies inside and out, the Red Ribbon Cookies & Cream Dedication Cake is made of moist vanilla and chocolate cake layers that are surely a treat for families across all ages. On top, it brims of real OREO cookies and large fluffy marshmallows, crowned with a space for a personal heartfelt message to make any loved one feel cherished on their special day. Inside, it is filled with rich cream filling and encrusted with real OREO cookie chunks, making both cookie-holics and cake lovers delight in one sweet creation

To make the celebration even more exciting, Red Ribbon also introduces a limited time offer from August 14 – 31, 2020 only. For every purchase of the Red Ribbon Cookies & Cream Dedication Cake, customers can get a free 20g pouch of Mini OREO cookies, so kids can have appetizingly fun moments even when they are at home.

Make birthdays sweeter and more memorable with this newest cake from Red Ribbon. Get a taste of the Red Ribbon Cookies & Cream Dedication Cake starting from P500 for the 8×8 size, and P680 for the 8×12 size. Customers can also order through the #87777 Red Ribbon Hotline (Metro Manila), Red Ribbon RIA on Facebook Messenger, or from any of the operating Red Ribbon branches nationwide. It is alo available in GrabFood, Foodpanda, LalaFood. To see the complete list of open stores and available services, click here.

Savor sweet memories with the return of Red Ribbon Taisan

Remembering the fondest memories from one’s childhood is always a great feeling. The comforting experience of coming home from school to a delicious snack prepared by lola or eating merienda with mom at the playground – all those simple yet sweet moments carries over into the present whenever we look back, bringing us instant joy from reminiscing.

Get ready to experience waves of sweet nostalgia as Red Ribbon brings back a classic favorite. In celebration of its 40th anniversary, the well-loved bakeshop is once again offering the delicious Red Ribbon Taisan that was first offered back in the 1980s.


Look back at your treasured memories as you share the familiar buttery sweet flavor of the original Red Ribbon recipe – a fluffy chiffon cake delicately brushed with butter and topped with sugar crystals.

Relive the good old days and make bonding moments sweeter again with the Red Ribbon Taisan. This is available for only P20 per slice and P80 for a full loaf. What are you waiting for? Visit your nearest Red Ribbon Bakeshop now!

Scarlet surprises Right Start kids with Red Ribbon Rainbow Dedication Cakes

Scarlet Snow shared color and happiness with the kids and birthday celebrants of the Right Start Community in San Juan City as she celebrated her 4th birthday by surprising her fellow youngsters with a special bubble-designed party.

Right Start is a non-profit organization that provides Creative Caring Spaces, enabling underprivileged kids to engage in different afterschool activities like music, sports, reading, and arts.

Since 2017, the Belo-Kho family has been supporting the Right Start Community’s advocacy and has already held several celebrations. This time, the family decided to spend Scarlet’s birthday with the children.

“Ang theme ng party ni Scarlet ay The Gift of Gratitude. Galing sa Bibliya, higit na mapalad ang nagbibigay, it’s better to give than to receive. Ang ibig sabihin non, higit na masaya ang nagbibigay kaysa tumatanggap. Hindi kailangan na sobrang yaman para magbigay at hindi rin kailangan pera or gamit. Pwede tayo magbigay ng oras, ng talent, minsan ‘yung mga salita na nakaka-uplift or encourage. So tinuturo po namin kay Scarlet ‘yon kaya namin ginagawa ito” shared Hayden Kho.

It was a fun day for Scarlet and the kids as the party was jam-packed with activities, including a magic performance and a puppet show. A couple of children also experienced what it was like inside a bubble with the help of a giant bubble wand. Every corner of the room was filled with bubble-like balloons and there was even a ball pit where kids could just jump in and play.


While they enjoyed all of the activities, one of the most anticipated parts of the birthday celebration was the blowing of the birthday candles. For the big event, there were surprises upon surprises from Red Ribbon.

For the birthday girl, the well-loved bakeshop brought in her favorite Rainbow Dedication Cake. Scarlet also shared her blessings by surprising each of the Right Start celebrants with their own Rainbow Dedication Cake with Theme Toppers.


“Every time we have a celebration, there’s one birthday cake and everybody nagbo-blow ng candle. Kasi parang they look forward to it, it’s fascinating that there is a candle and there’s a cake. Parang it’s symbolic na, eto na nagse-celebrate na talaga ako. And they can make a wish pa. So, it’s one of the fun parts of the celebration that they get to blow their candle. Lalo na ngayon na each celebrant has a cake, thanks to Red Ribbon and Doc Hayden.” shared Rosalie Mallari, one of the founders of Right Start.

All of the guests and the Right Start kids enjoyed the chocolate fudge icing and filling and were wowed by the three-layer multi-colored cake of Rainbow Dedication Cake. The delicious birthday cake was also topped up with Red Ribbon Theme Toppers making the celebration extra fun.

Red Ribbon has always been part of the celebrations of Filipinos, making each gathering sweeter. Now on its 40th year, Red Ribbon in partnership with the Belo-Kho family, surprised Right Start kids that they will be giving away year round cakes for the birthdays of the kids, enabling more kids to have their best birthday with Red Ribbon Rainbow Dedication Cake.


As a celebration of its 40th year, this gesture by the Belo-Kho family is a clear testimonial that when you care a little bit more, you make is special, you make it Red Ribbon.

Celebrate love with Red Ribbon Valentine Black Forest and Paulo Avelino

They say that love is spoken in different languages and expressed in different ways. This Valentine’s Day, everyone can show their love in their most personal and meaningful way, whether it is through grand surprises or simple tokens.

Just like how plenty of people meticulously plan out their Valentine’s Day celebrations, Red Ribbon has specially baked and masterfully crafted the most indulgent cake for the occasion – the Red Ribbon Valentine Black Forest.

Couples can share love straight from the heart with the Red Ribbon Valentine Black Forest Cake, which comes in a charming heart-shaped design. With each bite of the rich chocolate fudge cake, chocolate-cherry-creamy icing, and grated chocolate, this delectable gift makes celebrations so much sweeter. This indulgent cake is delicately topped with luscious Maraschino cherries.

A grand Valentine’s Day surprise


Along with the launch of the limited edition Red Ribbon Valentine’s Black Forest Cake, the country’s most loved bakeshop also gave guests a grand surprise as they introduced their newest endorser – Paulo Avelino.

The talented film and TV actor, fondly dubbed as everyone’s ‘Internet Boyfriend’, is set to make the season of romance extra sweet as he shares love straight from the heart with the Red Ribbon Valentine’s Black Forest in a new, swoon-worthy made-for-digital video.

“At Red Ribbon, it’s always been about making celebrations more special for our customers and Valentine’s Day is definitely no exception. This is why we’ve pulled out all the stops this love month – reimagining a timeless cake favorite that we’ve fallen in love with again and again, and having a new endorser to help us send across all media touchpoints our message of love,” shared Kent Mariano, Red Ribbon Marketing Head.


Make sure to gift your special someone the new Red Ribbon Valentine Black Forest which will be available from February 13 to 15, 2019. There’s also more in store this love month so stay tuned on the official Red Ribbon Bakeshop Facebook page!

Scarlet Snow joins Red Ribbon’s growing family

Red Ribbon recently introduced Scarlet Snow Belo-Kho as its newest brand ambassador – her first major endorsement outside of her family’s Belo brand. The social media darling, accompanied by her doctor parents Hayden Kho and Vicky Belo, is also the newest Rainbow Chaser who is captivated by Red Ribbon’s surprisingly colorful & chocolatey birthday cake, the Rainbow Dedication Cake.


The Instagram sensation, with a whopping 2 million followers and counting, is set to share some color and joy, just like Red Ribbon’s colorful birthday cake, in her newest commercial with her fellow Rainbow Dedication Cake-loving cartoon friends, Don and the Rainbow Chasers.

“We really wanted to make the Rainbow Dedication Cake the best for kids, loading it with fun color, sweetness and surprises, everything that a child looks for in a birthday cake. Now we’re very happy to see that it has become a kiddie favorite, approved even by our newest Rainbow Chaser, Scarlet Snow,” shared Kent Mariano, Red Ribbon marketing head.

Best birthday cake for kids
With its cute and colorful toppers, delicious chocolatey flavor, and its rainbow surprise on the inside, the Rainbow Dedication Cake has quickly turned into a favorite among kids, including Scarlet Snow.

The Rainbow Dedication Cake has become a staple at birthday parties because of the fun, burst of colors it brings. Sure to put a bright smile on a child’s face, it is topped with rainbow-colored lollipops and multi-colored candies, and is loaded with a surprisingly colorful layered cake inside.

Chocolate-loving kids are also crazy for the cake’s rich milk chocolate icing and chocolate rosette toppings. They are also in for a sweet surprise as they take a bite of the rainbow-colored chiffon to find that it’s still their favorite chocolate flavor.

Capping off the sweet treats provided by this delicious cake is the sweetest personalized dedications on the cake that the kids receive from their parents, relatives, or friends who have chosen to show a little bit more care for the birthday celebrant by getting them their favorite Rainbow Dedication Cake.

Head over to your nearest Red Ribbon store and surprise the li’l one with the best birthday cake for the kid’s best birthday ever!


Red Ribbon, Foundation turn over 2-storey building to a public school in Zamboanga City


Red Ribbon—one of the leading bakeshop chains in the Philippines—together with Apl.De.Ap Foundation (ADAF) recently turned over a two-storey classroom building to Talon-Talon Elementary School in Zamboanga City to help bring the youth back to schools.

The ADAF is a non-government organization founded by Allan Pineda (aka of the Grammy Award-winning group Black Eyed Peas. Pineda attended the turnover ceremony along with a few representatives from Red Ribbon and Habitat for Humanity.


A total of 14 classrooms were built inside the school’s premises; these classrooms are to be occupied by new elementary school pupils on top of its existing 64 students.

The first seven new classrooms are set for the use of SPED Gifted and Talented classes starting from kindergarten to grade six, with one advisory class per grade level. Twenty eight students that need SPED are expected to occupy each of these classrooms.

The eighth classroom will be used by the 41 students who fall under its SPED Non-Graded category, seated as one class and under the responsibility of three SPED teachers. The remaining six classrooms are intended for the use of third graders, each accommodating 53 students.

According to Zinnia Rivera, general manager of Red Ribbon, it was timely for Talon-Talon Elementary School to receive these new classrooms since the number of its students spiked from 6,169 in SY 2014-2015 to 6,412 this SY.


“There was a need for a conducive place for learning in Talon-Talon Elementary School. Now, with the new classrooms in place, we will be able to provide better learning and teaching experiences to both students and teacher,” Rivera said. “On top of this, we will be more capable of addressing the need for an improved learning environment to children who need special education.”

She added, “Red Ribbon is one with other governing bodies in encouraging the youth to go back to school and mold their own future. By giving them more venues to acquire knowledge, we are also giving them more opportunities to discover their own strengths and learn from their experiences. Our partnership with different organizations made this possible. As we move forward, we will continue to engage in strategic partnerships that not only strengthen our vision but also help in nation-building.”

Habitat’s Chief Operating Officer for Disaster Response, Tots Escalada thanked Red Ribbon and ADAF for their efforts in helping the children of Zamboanga go back to school.

“Schools are children’s second homes. In Habitat, we want to help them have a more conducive place to learn, play and enjoy their childhood. We are very grateful to our partners for helping us give them that oppprtunity,” Escalada said.


This is part of Red Ribbon’s Macaroons for a Cause initiative where the brand sold its best-selling macaroons nationwide for P50. For every pack of ‘Macaroons for a Cause,’ Filipino consumers were able to allocate 14 percent or P7 directly to the ADAF who will fund the project.

Aside from the combined efforts of Red Ribbon and ADAF, the program was also supported by Jollibee Group Foundation and Habitat for Humanity Philippines.

To know more about Red Ribbon, visit

Red Ribbon introduces the cheesier Ensaimada!

Perfectly balanced sweet-salty taste is ideal for any occasion.

Pasig City, March 13, 2015 – Red Ribbon Bakeshop, one of the country’s largest bakeshops, today re-introduced one of its most-loved and best-selling every day pastry snacks. The Red Ribbon Ensaimada is now cheesier than ever. This beloved every day treat now has that perfect combination of sweet and salty taste that Filipino families have come to love and enjoy.

“We believe that Filipino families deserve the best and this is evident in the quality of our products, be it our cakes, rolls, breads or pastries,” said Zinnia Rivera, Red Ribbon General Manager. “The new and improved Ensaimada is an example of how we make an already good product, great.”

The moist, soft, melt-in-your mouth bread comes overloaded with long, mouth-watering strands of cheddar cheese that is balanced with the right sprinkling of sugar for that sweet kick and topped off with a dab of creamy, delectable butter that you and your kids have loved all these years.

Red Ribbon’s much-loved Ensaimada has been a staple in homes for many years and has been a part of many personal and family moments whether these are big celebrations like birthdays and anniversaries to simple, everyday moments like snack recess time.

I invite everyone out there to try our cheesier Red Ribbon Ensaimada. This is guaranteed to make snack time so much more enjoyable,” added Rivera.

Red Ribbon’ cheesier Ensaimadas are available at all Red Ribbon branches nationwide. Or you may visit to know more about our delicious cakes and pastries.